Branding. Modern Dental Europe is a conglomerate of different companies, each with its branding. In addition, there are cultural differences in how they communicate with customers.

At the same time, there needed to be consistency in communication and user experience on the websites, each focused on a specific country. Modern Dental Europe wanted the same assets across different countries to communicate consistently without too much hassle.

Marketing automation. Modern Dental Europe wanted to deploy marketing automation to increase the efficiency of their marketing departments all over Europe and create a more personalized and consistent customer experience.

Data quality. The dental market differs in every country, so data was stored differently. Some countries have many self-employed dentists, making the dentist a business at the same time. Dentists in other countries are often employed by a company, so the data structure looks different.