Overview

Competitive marketing

Improving marketing efficiency and delivering business value are at the top of many a CMO's priority list. But how do you measure the true ROI of your marketing efforts?

Many organisations struggle with fragmented data. Measuring touchpoints across the customer journey is a challenge. Marketing managers spend much time trying to bring their ROI to the surface. And with aggressive growth targets, the amount of work for marketers is not getting any less.

You can only build your brand if the experience is consistent across different channels, even if a lead goes from marketing to sales. Close cooperation between marketing and sales is no longer a nice-to-have but a must-have. After all, you don’t just generate leads, you generate turnover. This is how you make your business scalable and ready for the future. HubSpot helps you do just that.

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Work together with sales and service

HubSpot brings marketing, sales and service teams together in one application so everyone always has a 360-degree customer view. Create high-performing ABM, lead and demand generation campaigns in no time.

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Customer Journey Analytics

Make marketing efficiency transparent across the board with comprehensive dashboards and attribution reports. You always know where adjustments are needed. Especially now that marketing is looking beyond the MQL.

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All marketingtools in one platform

With HubSpot, all your marketing tools are integrated, so you don’t have to switch between tools for SEO, advertising, e-mail, reporting, chat and automation. Efficient, but above all effective.